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    Home » The housing market’s fall surprise: Buyers are back, and Zillow says the momentum isn’t over yet | Fortune
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    The housing market’s fall surprise: Buyers are back, and Zillow says the momentum isn’t over yet | Fortune

    joshBy joshOctober 26, 2025No Comments2 Mins Read0 Views
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    The housing market’s fall surprise: Buyers are back, and Zillow says the momentum isn’t over yet | Fortune
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    Zillow’s September 2025 housing market report reveals an unexpected surge of activity during what is typically real estate’s slow season. A dip in mortgage rates—combined with a strong stock market—sparked renewed energy among both buyers and sellers after a sluggish August.

    New listings climbed 3% year over year in September, reversing the 3% decline a month earlier. On a monthly basis, listings dipped 2%, outperforming the historical average of a 9% tumble heading into the fall.

    Total inventory slipped just 1% from August to September but sits 14% higher than last year’s levels.​

    The report also shows a shifting balance of power: 15 of the nation’s 50 largest metros are now buyer’s markets, up from six last year.

    Zillow’s heat index names the top buyer-friendly metros:

    Miami, Florida

    New Orleans, Louisiana

    Austin, Texas

    Jacksonville, Florida

    Indianapolis, Indiana

    In contrast, seller-leaning markets remain hot due to limited housing supply and restrictive land-use laws.

    The best seller’s markets named by Zillow include:

    Buffalo, New York

    Hartford, Connecticut

    San Jose, California

    San Francisco, California

    New York, New York

    Recent nationwide data reinforces Zillow’s message of resilience. According to Freddie Mac, the average 30-year fixed mortgage rate has dropped to about 6.19%, its lowest point of 2025. Meanwhile, existing-home sales rose to a seven-month high in September as affordability began to improve. And even as 15% of pending sales were canceled amid nervous buyers, Redfin’s numbers show that sellers are adjusting expectations—making price cuts and accepting slower deals.​

    Together, these trends suggest the housing market is thawing rather than overheating. Zillow’s economists expect this “unseasonably active” fall to carry into the holidays, powered by easing borrowing costs and pent-up demand. For buyers who’ve been waiting for a window, this may be the first real opening in nearly three years.

    ​For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

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