Whether you partake in All Hallows Eve, enjoy a cool breeze, or sprinkle pumpkin spice on literally everything, October has plenty to offer you and your social media followers. With so many topics to pull from, the hard part of this month is figuring out how to set yourself apart from the other posters in your sphere. This article will help you grab more attention than an award-winning Halloween costume.
Business and Community Engagement
Promote Local October Events in Your Market
Promote your October open houses and prove to your sphere that there’s nothing haunted about your available listings.
Speaking of haunted houses, let your followers know about the best places to get a jump scare in your area.
October and sports go hand in hand! Let your followers know where to find local athletic competitions to watch or participate in.
Prove your local expertise by highlighting the best neighborhoods to go trick-or-treating.
Spotlight Small Businesses and Community Partners
Show your sphere where they can meet all of their Halloween costume and decoration needs.
Are there some DIY fans in your followers list? Promote some local crafting classes where they can let their creativity loose.
What’s your favorite place to watch a game (other than your house)? Highlight a local sports bar in your area.
For your followers who love decorations but hate installing them, highlight some landscapers who also offer holiday makeovers for homes.
While Starbucks may have popularized the pumpkin spice latte, they aren’t the only ones serving it. Share your favorite local coffee shop with your sphere.
Post October Market Insights – Why This Season is Great for Buying and Selling
Help your clients unearth the money hiding beneath their property with an eye-catching home value graphic.
Make sure your sphere isn’t tricked by any real estate myths by sharing a Market Update from Canva.
Treat your followers to an October Housing Market temperature check with a customized local expert graphic.
Hashtag Holidays and Events
Use Key October Hashtags to Boost Engagement
Although it technically begins in September, it’s never too late to celebrate #Oktoberfest!
Even if you don’t know what #PSL means, your pumpkin-loving followers surely will.
Adding #SpookySeason to any Halloween-themed post is sure to spike your engagement.
Head to the great outdoors and use #AutumnAir to show your followers what you found out there.
You can never go wrong by simply wishing everyone a #HappyHalloween!
Incorporate National and Local Events
According to the German calendar, Oct. 5 marks the end of Oktoberfest. Make sure your sphere gets their fill of lager and lederhosen before then!
For all of the astrology (or werewolf) fans in your sphere, Oct. 6 marks this year’s Harvest Moon.
On Oct. 12, many will observe Yom Kippur — the Day of Atonement. A time for reflection, renewal … and maybe setting fresh goals for the year ahead (real estate or otherwise).
Whether you call it Columbus Day or Indigenous Peoples Day, Monday, Oct. 13, is a federal holiday — and a great excuse to go house hunting.
Brighten your sphere by celebrating Diwali (aka the Hindu Festival of Lights) on Oct. 20.
What will you be for this year’s Halloween? Reveal your costume on Oct. 31 and ask your followers to do the same.
Engaging October Content to Attract Buyers and Sellers
Showcase October Curb Appeal Tips
October is all about front doors. Show your sphere how to make their main entrance pop this Halloween and beyond.
Speckling properties with pumpkins is a great way to add a festive feel for the entire fall season.
Lighting is the key to signaling you are ready for trick-or-treaters to come knocking. Show off some immaculately lit listings in your portfolio.
Halloween decorations get bigger every year. Show off some of the most eye-popping homes in your area.
Highlight the Best October Listings in Your Area
New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.
We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.
Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.
What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!
Interactive Social Media Activities to Engage Your Audience
Craft October Home Design Polls and Quizzes
Pretzels, bratwurst, or beer, which Oktoberfest staple has the most sway over your sphere?
Strike up an impromptu pumpkin-carving contest by asking your followers to post their best jack-o’-lantern pics.
Ghostly or gory? Which Halloween decoration theme reigns supreme in your sphere?
At the risk of getting controversial, ask your followers how they feel about candy corn.
Everyone loves a costume contest. Ask your sphere to share their Halloween outfits and pick your pumpkin king and queen.
All Treats No Tricks This October
After a busy September, everyone will be looking to let off a little steam this October. Help them lean into the holiday spirit by providing the perfect brew of Halloween excitement and real estate insights. Be the social media equivalent of the house that gives out king-size candy bars, and you’ll be the talk of the town.
Looking for more inspiration? Follow us on social!
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Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
